Recently while working on some promotional material requiring sponsor logos, I put out a request to the sponsors to send me their logo in a format suitable to print. My request was simple, or at least I thought it was:
Full colour 300dpi TIFF, JPEG or preferably EPS version . (Please note that logos saved from your website will not suffice, so please ensure the logo is of high quality.)
But no, I received all manner of poor quality logos taken from websites weighing in at a hefty 20kb and re-named ‘Large’? You can’t fool me – Photoshop doesn’t lie. This was both amusing and frustrating.
Please check your files and ensure you have a high quality logo for print. An EPS (Encapsulated PostScript) vector file is the best for designers because it is scale-able without loss of quality, but you probably won’t be able to open it, that’s ok we can. The next best thing is a JPEG or TIFF at 300dpi. You will know if the logo is high resolution by the size of the file, for example a 20kb logo is weeny and will pixelate badly when printed. It will need to be at least 800kb. If you only have low-resolution small logo files, it would serve you to check back with your designer and request an EPS file for print media.
Here at Papercut, after we create your branding we provide you with these necessary logo formats on CD as clearly labeled files in folders for print and web and with a users guide. If all else fails and your designer has left the country we can re-trace your existing JPEG logo and create an EPS for you! To save some headaches and keep your brand looking professional and crystal clear on all media – we recommend you get that EPS.