Branding, Featured Client

Featured Client: Sassafras Wines

Sassafras Wines came to us in 2014 to develop their business identity with the goal of producing a classic, yet unique local wine brand. Sassafras Wines is a Canberra-based producer of ancestral method sparkling wine (as well as some table wines from Italian grape varieties).

Inspired by the print technique of linocutting, we designed a logo using the shape of a Sassafras leaf. In addition, we developed a colour palette to suit each individual variety of wine. The labels were designed to be clean and elegant, ensuring they stood out against noisy competition on the cellar shelf.

Their first release is an ancestral method sparkling wine made from Gamay grapes grown at Tumbarumba. It is available for purchase here.

“The name ‘Sassafras’ comes from Australia’s two native species of Sassafras tree: Doryphora sassafras and the Southern Sassafras (Atherosperma moschatum). Purchasing a Sassafras wine helps us donate to Bush Heritage Australia for their practical work in habitat conservation.”

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Photograph | Rebecca Doyle Photography

Branding, Graphic Design

Packaging design for new products

graphic design canberra

Think twice before packaging bread in green materials! Green = mould

Packaging helps shape buyers’ impressions of a product at the time of purchase or during use. Your new product must attract attention and tell potential buyers about its contents through design and imagery. Packaging can create emotional associations by its choice of colour, design, shape or texture.

Colour is your friend. Colour can positively influence customer’s emotions, because people often associate specific colours with particular feelings and experiences. When choosing the colours for your product packaging, graphic designers must judge whether a particular colour will suggest positive or negative feelings when linked to a specific product. For example, bread is seldom packed in green materials due to green being associated with mould.

Another thing to consider is that products can be recognised by specific colour combinations, such as brown or black for coffee. When you introduce a brand in an existing product category, your graphic designer will often use traditional package shapes and proven colour combinations to guarantee that customers will recognise your new product. Most graphic designers have extensive training and experience in designing effective packaging or labelling. As you can see, it’s more than just slapping a label on a bottle.

Branding, Graphic Design

Is your packaging sustainable?

sustainable design

Think about your packaging

UK coffee brand Kenco has cut out 97 percent of its packaging weight by switching to refill pouches. But that’s not all – if consumers return the empty pouch to Kenco, it will donate 2p to your chosen charity, plus send the pouches to a firm that will recycle it into umbrellas or bags.

Closer to home, Bundanoon in New South Wales banned the sale of bottled water in 2009. The town now boasts plenty of public drinking fountains, with shops stocking refillable bottles instead of bottled water.

A marketing nightmare? Perhaps. But sustainable package design is reaching a new level – with pouches and boxes that pack flat, yet provide enough room for visual identity.

What are YOU doing to make your packaging sustainable?


Wrapping Paper and Packaging Waste

Christmas brings its share of wasted paper and printing. Have you ever walked through your suburb a few days after Christmas and seen the bins overflowing with packaging? It’s estimated that 1 billion Christmas cards alone are recycled every year.

Christmas is a reality and as graphic designers, we contribute to the paper and publishing industry. However, we try, as much as possible, to limit the amount of paper we use –  instead favouring baskets or boxes that can be used many times over.

How do we reduce the impact of Christmas? Some simple suggestions are:

  • Send gifts in beautiful baskets that people can reuse
  • Find some shipping companies or food banks that need packaging
  • Give gifts in reusable bags or boxes
  • Send ecards instead of Christmas cards
  • Give living gifts like plants and trees

If everyone reduces their paper and packaging output by as little as 1% this year, you won’t even notice it, yet imagine what kind of impact it will create for the environment.

We wish you all a safe and sustainable Merry Christmas!
See our ecard here >>