Featured Client, Graphic Design, Marketing Campaign, Papercut, Printing, Typography

Making laundry sexy!

Recently, a dear client of ours entrusted me with creative freedom, and a decent budget to launch a large advertising campaign. If there is something that makes my creative juices flow – it’s marketing. This stuff really floats my boat.

The client: Ainslie Laundrette
The brief: Raise awareness of the brand and services. Do it with some fun, cheek and a good dose of quirkiness.
The challenge: A non-sexy business servicing a domestic main street everyday need.
The outcome: A series of advertisements to be launched across Action buses depicting a pin-up 50’s style model and some tongue-in-cheek slogans.

This was a team effort involving my client – Jennifer Lanspeary who supplied props and most of the slogans, a fantastic model – Miss Kitty Coco, creative photographer – Andrew Sikorski, fabulous designer – Jess Lenehan, the team at Go Transit and me as art director and ideas girl.

2220 Ainslie Laundrette Banner-1-DirtyDonnas


The Ainslie Laundrette advertising campaign included a series of six bus advertisements that are designed to create awareness and recognition of the Ainslie Laundrette brand. The bus ads focused around “Miss Daisy” and the services Ainslie Laundrette offers including but not limited to leather care, ironing, tailoring, doona cleaning… the list goes on.

The 1950’s pin-up style and cheeky slogans create fun and captivating ads that appeal to a broad audience. Keep your eyes peeled for these advertisments that will be popping up on the back of Action buses.


Looking back at 2014

Looking back over the year here is a list of happenings in the Papercut house.

January | We released our 2014 Crystallography Calendar

February | We launched our sustainable ‘Green Tick’

March | We sponsored the design of the Fashion Treasure Hunt for the Cerebral Palsy Alliance

April | We launched the Eggstraspecial Easter Pack

May | Jess started full time at Papercut

June | We sent clients our popular Annual Report Guide

July | Suzie announced her baby bump!

August | Carlea started at Papercut as Client Manager

September | Claire resigned as President at the Canberra Women in Business (CWB) AGM

October | We designed, typeset and produced 12 Annual Reports

November | We celebrated our 7th Birthday

December | We redesigned our website for a new year launch, stay tuned!

Onwards and upwards in 2015!

Graphic Design

The art of sign writing


Signwriting by Bohie Palecek for Bikes on Brunswick












Sign writing by Bohie Palecek



Signwriting by George Rose for Lonsdale Street Roasters





















Recently I have noticed hand written signs popping up around the place, especially in and around trendy cafes and bars. The art of sign writing as opposed to printed signage has become increasingly popular. Sign writing has a sense of authenticity, as no one mural is exactly the same. Signwriting was a common trade until its decline in the 1980’s when printed signs and other sign making technologies became more economical. Recently it has begun to make a comeback as it  seen as a trendy form of signage and I love it! Based around typography and design, I have found endless inspiration in this traditional artform. During my research I came across two young local artists doing some great work, check out their work here:



I decided to have a go at it myself when Mum expressed the need for a new sign for our property, ‘East Arajoel’. I ended up really enjoying it; this is how it turned out:

photo 4-1













– Jess

Graphic Design, Inspiration, Papercut

Inspired by pictures

Instagram sky photos

I am a graphic designer, but these days running my business means doing everything but design. To stay inspired and maintain some form of creativity I’ve discovered ‘Instagram’. I’ve always enjoyed taking photos and I’ve found the perfect medium to do this with my iPhone, whenever and wherever I happen to be. Instagram has some simple editing choices to change the look and feel of the image without going too far. Some basic lighting effects, a blur, and a few frame choices to finish the photo – then you share your image with your followers!

I love that I can view images taken by people all over the world. There are some amazing photographers who have mastered this medium with a snap of their phones. I am inspired by real home style images of other countries, cities and people that are not glossed up for the tourist industry.

I particularly like taking photos of the sky because it’s an ever changing canvas of colour, light and movement that never bores me.

By Claire

Graphic Design

To template or not to template… that is the question.

Of late I’ve been quoting to provide clients with design templates set up in Microsoft Word or Adobe InDesign. This is not our preference because of course we would rather provide our clients with a finished product designed in our Adobe software.
The ironic part of this is that our dear clients then require training to use the Adobe templates? These programs are the tools of our profession and for most of us it has taken a degree of 4 years to learn how to use them.

We love what we do and we’ve earned the right to design. Please have a little respect for graphic design as a profession and us as the professionals. Word is not a design program for more reasons than will fit in this blog and InDesign cannot be taught in two hours. Allow us the pleasure of serving you with our design skill and finished products that won’t fail you – we promise you won’t be disappointed.

Graphic Design

What can you expect to pay for graphic design services

The standard hourly rate for graphic design work is anywhere from $120 to $180 per hour depending on the service and the studio. As a general rule of thumb freelance (solo) designers will charge at the lower end of the scale because they have low overheads. SME studios will charge medium rates, and larger studios charge out rates will be the highest.

Most services are charged per hour but some are charged per page or per item. For example we charge by the page for typesetting work and per hour for author corrections. Illustration and Photoshop work is from $180 per hour due to the skill and time required. There are fees to create final art files because there are many things that need to be checked thoroughly before we send it to print.

It’s a good idea to consider your budget before you engage a designer. Keep in mind that a freelance designer will charge less but you only have access to that one designer and their particular design style. If budget allows you will have much more creative scope from a studio employing several designers. We tend to all work on the initial conceptual designs so that the client receives different styles to choose from.

Obviously the bigger the budget the more creative freedom for the designers and the better the end result, but having said that a set realistic budget will give a very good result in any case.

Graphic Design

Chocolate cake and drawing games

The Papercut team had a planning day a few weeks back that was spent at the lovely Olims Hotel in Ainslie. The whole day was devoted to creating a vision and purpose for the business and setting some major goals.

One of the ideas that came from the day was a team inspiration session every week. Currently a team member is responsible for the house duties each week and part of this is to provide afternoon tea.

Last week it was Tamar’s turn and she provided home baked chocolate cake (gluten free) and coloured textas to draw pictures – using the Samitomoto drawing game.

The cards are such fun allowing an easy transition into drawing. As you throw the dice and turn over each card you reveal another word to form the image. The first drawing we all did was that of a ‘determined purple snail drinking tea’ and the second was ‘a noisy hot pink dolphin in a hammock’!

After our initial inhibitions, we finished up laughing and sharing our silly drawings and feeling very relaxed. We enjoyed so much this creative process that took us away from our computer screens, that we agreed to make it a weekly event. I think wine and cheese on a Friday afternoon would work equally well.

It’s very important for designers to have regular creative time out. Another idea that stemmed from the planning day was to take a two-hour block once a month where we down clients work and produce an inventive piece, purely for creative indulgence, with no limitations or restrictions. I believe a US design company started this idea and called it the ‘Fedex hour’, so everyone has to deliver in the given time frame, but there is no brief so you can go creatively crazy.

This is the sort of stuff that keeps our designs fresh and nourishes our creative right brains. If we allow ourselves to be inspired and free to imagine, then when we come back to our computers we can continue on because we’ve had a creative fix.