Branding, Featured Client, Website design

Featured client: FECCA

Recently we launched a brand new website for the Federation of Ethnic Commmunities’ Councils of Australia (FECCA). Along with the website, we also gave their existing brand a much needed freshen up, developed an e-newsletter, style guide and various stationary.

The website is fully responsive for tablet and mobile devices. A comprehensive database and social media live feeds are amoung some of the bells and whistles the website entailes.

The new branding and website is vibrant, contemporary and professioanl while reflecting the organisations core values.

Visit | fecca.org.au

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Branding, Featured Client

Featured Client: Sassafras Wines

Sassafras Wines came to us in 2014 to develop their business identity with the goal of producing a classic, yet unique local wine brand. Sassafras Wines is a Canberra-based producer of ancestral method sparkling wine (as well as some table wines from Italian grape varieties).

Inspired by the print technique of linocutting, we designed a logo using the shape of a Sassafras leaf. In addition, we developed a colour palette to suit each individual variety of wine. The labels were designed to be clean and elegant, ensuring they stood out against noisy competition on the cellar shelf.

Their first release is an ancestral method sparkling wine made from Gamay grapes grown at Tumbarumba. It is available for purchase here.


“The name ‘Sassafras’ comes from Australia’s two native species of Sassafras tree: Doryphora sassafras and the Southern Sassafras (Atherosperma moschatum). Purchasing a Sassafras wine helps us donate to Bush Heritage Australia for their practical work in habitat conservation.”


Visit | www.sassafraswines.com.au

Photograph | Rebecca Doyle Photography

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Branding, Featured Client, Graphic Design, Typography

Featured Client: The Royal Australian Mint

The Royal Australian Mint celebrate their 50th anniversary this year in conjunction with the opening of a new exhibition area. The Mint were after branding that reflected this new exhibit and shone a more exciting, youthful light on this veteran tourist attraction. We designed a brand along with exhibition graphics, signage and a brochure to compliment their new exhibit and 50th anniversary.

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The new exhibit featured bright, primary colours, which we reflected in the new branding. To represent the journey of the coin, we created arrow graphics that lead into images surrounded by bold colourful strokes. The final solution is bold and inviting.

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Branding, Featured Client, Logos

Featured Client – BurraBee Farm

BurraBee Farm is a market garden, providing vegetables, herbs and of course honey. Vikki and Andrew are down-to-earth, progressive, farmers who look after their land, animals and food sovereignty.

Their motto is “care + earth = honest food” and they live up to this dictum by producing tasty, nutritious food in a sustainable and ethical manner.

We applaud their ideals and have loved designing their brand. We designed a range of stationary, labels and a large banner for their market stalls.

Burrabee-farm

Look out for them at the Canberra Farmer’s Market!

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Branding, Graphic Design, Logos, Papercut

What is Visual Communication?

Visual Communication PosterYour Visual Communication is an essential tool in your business’s brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic “face” of your business and anchoring your brand identity.

Think of your logo as the “boss” of your brand, and the Visual Communication elements as its “employees”; in many design applications and finished materials, your logo won’t appear by itself. It will have the help of all of these visual elements to accomplish its job of communicating and connecting with your target market.

Your Visual Communication can include design elements such as:

  • Font styles: You should have a small collection of typefaces, font weights, and styles that you use regularly in your materials. Consider fonts for both print and web use, and specify styles for headlines, subheads, and body copy in each case.
  • Colours: Creating a colour palette for your business can add flexibility to your marketing materials and give you an easy resource to go to when choosing colours for illustrations, graphics, or any other part of your Visual Communication. If you keep your colours consistent and limited, then you’ll develop a more focused palette that will be easier for your audience to associate with your business.
  • Shapes: The shape that you use for your bullets, break-out boxes, colour-blocked areas, and even borders in your materials can create a strong visual component that will contribute to your memorability.
  • Layout: The layout of a marketing piece covers elements like the number of columns and the placement of all of the other Visual Communication elements.
  • Backgrounds: Using background screens or shapes, or even a specially designed watermark, can give your materials extra flair. You can also develop a special background that will make your materials stand out.
  • Photographs: Photos can add a lot of personality to your materials and really help you to make a connection with your target audience. You can purchase stock photography inexpensively these days; buy a few shots that are compelling and really match the rest of your Visual Communication. Make sure that you buy the highest resolution and the largest possible size to ensure you have images for both print and web.
  • Special textual treatments: For very special text that you want to highlight, such as your tagline, marketing bullets, sidebars, or bullets that detail your specialties, consider specifying a particular typeface, size, and colour to use in all of your materials.
  • Paper type: Printing your materials on a special type of paper can make them look even more interesting. Papers come in different colours, textures, and thicknesses that can contribute to the uniqueness of your business marketing material.

Crafting a tool kit for your visual communication and then using it consistently will define your business in the marketplace and create a strong brand.

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Graphic Design

Santa Claus understands his branding

Santa Claus ImageSanta Claus is a pretty smart guy who must have studied marketing when it comes to his brand. He simply follows the golden rule of ‘consistency’, and because his branding is always consistent he is instantly recognised in the western world.

His colours are always red and white. His style is always traditional, old fashioned and nostalgic. His tagline never changes – ho, ho, ho! Santa’s brand evokes emotion that helps his target audience to connect with him. He appeals to all ages and demographics. Santa has never re-branded, his audience would lose faith in him.

We can learn some valuable lessons from this world recognised brand: ensure that your branding is consistent, that your website colours and logo match your business card, that your signage reflects your brand. Your twitter and facebook page should look like they are connected to your business, your email signature and brochures should all carry the branding of your business proudly and consistently, and really it’s as simple as that. Good on ya Santa!

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Graphic Design

What can you expect to pay for graphic design services

The standard hourly rate for graphic design work is anywhere from $120 to $180 per hour depending on the service and the studio. As a general rule of thumb freelance (solo) designers will charge at the lower end of the scale because they have low overheads. SME studios will charge medium rates, and larger studios charge out rates will be the highest.

Most services are charged per hour but some are charged per page or per item. For example we charge by the page for typesetting work and per hour for author corrections. Illustration and Photoshop work is from $180 per hour due to the skill and time required. There are fees to create final art files because there are many things that need to be checked thoroughly before we send it to print.

It’s a good idea to consider your budget before you engage a designer. Keep in mind that a freelance designer will charge less but you only have access to that one designer and their particular design style. If budget allows you will have much more creative scope from a studio employing several designers. We tend to all work on the initial conceptual designs so that the client receives different styles to choose from.

Obviously the bigger the budget the more creative freedom for the designers and the better the end result, but having said that a set realistic budget will give a very good result in any case.

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