A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. Most designers will have a briefing template for this purpose, however here are 4 important elements every brief should ask.
1. What are the objectives of the design?
Understanding your goal is important in achieving the right result. Communicating the end game to your designer is critical for the design process. Know what your goal is and communicate that in the brief as best you can.
2. Who is your target audience?
You need to know who you are trying to appeal to, and trust me it’s not everyone. Narrow down your target market and you will have better reach. If you’re not sure of your market then define your ideal client and design for them specifically.
3. What is your budget?
Disclosing your budget at the onset can save time and work for both parties. It also means that services can be tailored to meet the budget. Every brief needs a budget.
4. What is the timeframe?
The schedule is almost as important as the budget. Good creative design takes time, and rushed design creates panic and generally costs more money. The more notice you can give a designer the better the result.
Having a meeting with a designer will tease out the answers to these questions and other questions that will inform the brief. We have developed some templates to aid this process. Please download here and then give us a call to set up a meeting, we’d love to design for you.
Download | Brief Forms