Featured Client, Graphic Design, Marketing Campaign, Papercut, Printing, Typography

Making laundry sexy!

Recently, a dear client of ours entrusted me with creative freedom, and a decent budget to launch a large advertising campaign. If there is something that makes my creative juices flow – it’s marketing. This stuff really floats my boat.

The client: Ainslie Laundrette
The brief: Raise awareness of the brand and services. Do it with some fun, cheek and a good dose of quirkiness.
The challenge: A non-sexy business servicing a domestic main street everyday need.
The outcome: A series of advertisements to be launched across Action buses depicting a pin-up 50’s style model and some tongue-in-cheek slogans.

This was a team effort involving my client – Jennifer Lanspeary who supplied props and most of the slogans, a fantastic model – Miss Kitty Coco, creative photographer – Andrew Sikorski, fabulous designer – Jess Lenehan, the team at Go Transit and me as art director and ideas girl.

2220 Ainslie Laundrette Banner-1-DirtyDonnas


The Ainslie Laundrette advertising campaign included a series of six bus advertisements that are designed to create awareness and recognition of the Ainslie Laundrette brand. The bus ads focused around “Miss Daisy” and the services Ainslie Laundrette offers including but not limited to leather care, ironing, tailoring, doona cleaning… the list goes on.

The 1950’s pin-up style and cheeky slogans create fun and captivating ads that appeal to a broad audience. Keep your eyes peeled for these advertisments that will be popping up on the back of Action buses.

Featured Client, Papercut, Print, Printing

Featured Client – Great Grandpa’s Cars Childrens Book

We had the pleasure at Papercut to design a childrens book – something that we don’t get to do too often!

Our client came to us with a beautiful story she had written about her father and his myriad of cars (plus a plane) for her grandson. She wanted to produce a professional book that would be loved and cherished and possibly published in the future.

Knowing how cherished this book would be, made this a memorable project to work on. We designed the graphics to be bright and appealing, with halftone dots adding a retro feel that reflected the old cars and family photos. The text was arranged to enhance the natural flow of the story and some of the more exciting lines were enlarged to make reading fun and interactive.





Branding, Graphic Design, Inspiration, Paper, Printing, Typography

Vintage Graphic Design

I came across this wonderful old ANSETT–ANA brochure in my Mum-in-Law’s belongings and thought I’d share. It’s about A4 in format and opens up to a map on the back showing the Ansett flight routes.

What I love is the simplicity and use of colour. I think the brochure dates back to the late 60’s given the style and print process. The combination of illustrations and photography is quite innovative and refreshing in form.

This brochure would have been created before there were computers for design. Graphic designers used scalpels, drawing boards, typesetting machines and darkrooms. Each element that belonged on the final page of the design concept was either illustrated or cut out from actual pictures.

Once the final design layout was placed correctly, large cameras were required to create negative film of the final design for the stripping process. Stripping is the process of arranging the film negatives into a pattern to create an order of pages. Each color requires it’s own negative when using a printing press. These processes are rarely done anymore, as they are too time consuming.

In our hasty world we design and print overnight to meet demanding deadlines. Oh, sometimes I wish for slower times when design was more appreciated, care was taken in creating and there was less room for error.

Ansett Brochure

Graphic Design, Inspiration, Printing

Printed pixel fabric

I’m always looking for new mediums to show off my illustrations and pixel art, and I’ve already found a number of online companies that upload your artwork and apply it to all sorts of products. From cards and stickers to apparel and even lampshades, by far the most inspirational thing I’ve discovered has to be the custom printed fabric from Spoonflower.com

geisha girls and zombie fabric

Spoonflower is an American company that will print your designs on to a variety of fabrics – they even let you sell your designs on their website! Over the past few years the quality of the prints have gone from great to even better. And they use eco-friendly printing and water-based inks.

Fabric by iamnotadoll

Some of the ideas for uses for custom fabric that the Papercut team came up with included:

  • cosmetic pouches
  • cushion covers
  • framed prints
  • patchwork quilts
  • patchwork pants
  • upholstery

I would love make a pair or two of Peter Alexander-style pyjama pants out of some of my fabric. The only thing holding me back now is the fact that I can’t sew!

– Meagan

Graphic Design, Inspiration, Paper, Papercut, Printing

Inspiration from recycling by Kate

There’s nothing more inspiring than the promotional items paper companies give to their clients! Amazing paper, incredible printing and fabulous design. We love being visited by our reps and we love being invited to functions that introduce new paper.

Last Thursday, Claire and I went to a breakfast at the Realm Hotel held by K.W. Doggett to introduce ‘Maine Recycled’.

It is a new generation, bright white coated paper, A2+ in quality with a super smooth finish. It delivers high-end printed material and superb colour reproduction. With an HP Indigo certification, this impressive sheet is produced with a blend of 60% post consumer waste fibre and 40% FSC certified virgin fibre. Maine Recycled is also Carbon Neutral, certified by The Carbon Neutral Company.

K.W. Doggett papers

We received a beautiful booklet printed on Maine Recycled Silk that features the theme of ‘one person’s waste being another persons treasure’. The paper journey was portrayed in the form of the ‘Maine Recycled Bicycle’ (which took pride of place on top of a table at the breakfast), and compared the reconditioning of the bike to the recycling of paper. It was a really good comparison – interesting, fun and a bit outside the box.

We also received a boxboard envelope/pack that contained a series of tabbed recipe cards printed on ‘Buffalo Board’. Absolutely gorgeous and we loved the opaque white highlights on the outside of the pack.

Buffalo has a clean, distinctive and natural look and works well for packaging. It is a low density, high yield product, has a unique two-ply design giving it outstanding strength and durability. Made from natural kraft fibres that are fully recyclable, this uncoated folding carton board is moisture-resistant and ideal for a variety of direct food applications.

Seeing what can be done with amazing recycled papers and boards can generate a lot of great ideas which result in beautiful products everyone wants to keep!

Branding, Graphic Design, Printing

What does your business card say about you?

At a recent networking event I exchanged business cards and instantly I noticed several things about the business card I received:

1.     It was printed on very flimsy card stock
2.     The printing was poor and blurry
3.     The layout was cumbersome
4.     There was no phone number
5.     It reeked of cheap home printing.

Ironically this persons business is about branding? Ok, so call me a business card snob, but seriously if your business is about branding wouldn’t you at least lash out and have your business cards printed professionally? For the small sum of $55 you can have 250 business cards printed and feel proud to hand them out. This poor excuse for a business card left me with a lasting impression of the person, and very little confidence in their ability to manage my branding if they couldn’t manage their own.

The next business card I was given was also a home job with an appalling choice of font that I could not read. If your clients can’t read the phone number on your business card do you think they will bother to call you? Your business card is a mini marketing tool that needs to be succinct and attractive with a quality finish if you are to be taken seriously.

There are some very simple tips that apply to business cards in general:

1.     Keep it simple
2.     Make sure the font is legible
3.     Type should be at least 6 point
4.     Keep colour to a minimum
5.     List all your contact details
6.     Print on quality stock
7.     Pay a designer to do what they do best, and do your business a favour.


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