Graphic Design, Papercut

Sex, Drugs & Helvetica design conference

At the beginning of the month Jess travelled up to sunny Brisbane to attend the annual SD & Helvetica design conference. It was a day jam packed with inspiring projects and speakers who had travelled from far and wide to deliver talks on cool projects they had played a major part in.

A highlight of the day was London based creative director James Greenfield, who led the re-branding of worldwide tech giant Airbnb (see a slide of the presentation below). It was awesome to see how a fun yet simple approach led to such a well rounded brand solution. It was also interesting to note that on the day of the launch the rebrand was the worldwide top trending topic on Twitter for ten hours – it definitely made a big impact!

11949429_10153682140084276_3654737017792373436_n

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s