At the beginning of the month Jess travelled up to sunny Brisbane to attend the annual SD & Helvetica design conference. It was a day jam packed with inspiring projects and speakers who had travelled from far and wide to deliver talks on cool projects they had played a major part in.
A highlight of the day was London based creative director James Greenfield, who led the re-branding of worldwide tech giant Airbnb (see a slide of the presentation below). It was awesome to see how a fun yet simple approach led to such a well rounded brand solution. It was also interesting to note that on the day of the launch the rebrand was the worldwide top trending topic on Twitter for ten hours – it definitely made a big impact!