Fidens Arbor is a small consulting company specialising in business analysis, project management and change management. Fidens Arbor came to Papercut looking for a brand identity that communicated their values and point of difference as a company.
Fidens Arbor roughly translates to courageous or without fear (Fidens) and Tree (Arbor). This encapsulates the philosophy of the company to grow strong, but in a sustainable manner that gives back for everything it takes. We reflected this idea through the use of vibrant colour and form to represent growth, innovation and sustainability.