Branding, Featured Client

Featured Client: Sassafras Wines

Sassafras Wines came to us in 2014 to develop their business identity with the goal of producing a classic, yet unique local wine brand. Sassafras Wines is a Canberra-based producer of ancestral method sparkling wine (as well as some table wines from Italian grape varieties).

Inspired by the print technique of linocutting, we designed a logo using the shape of a Sassafras leaf. In addition, we developed a colour palette to suit each individual variety of wine. The labels were designed to be clean and elegant, ensuring they stood out against noisy competition on the cellar shelf.

Their first release is an ancestral method sparkling wine made from Gamay grapes grown at Tumbarumba. It is available for purchase here.


“The name ‘Sassafras’ comes from Australia’s two native species of Sassafras tree: Doryphora sassafras and the Southern Sassafras (Atherosperma moschatum). Purchasing a Sassafras wine helps us donate to Bush Heritage Australia for their practical work in habitat conservation.”


Visit | www.sassafraswines.com.au

Photograph | Rebecca Doyle Photography

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