Graphic Design

I love retro dolls!

I’ve taken a walk down memory lane this week and now realise that my love of colour and form have been with me for a very long time.

When I was about 4 or 5 years old, one of my friends had the most amazing collection of flatsy dolls. I was obsessed with these dolls – the colours, shapes and graphics were bright, eye-catching and engaging. I think part of my obsession was due to the fact that my mother wouldn’t buy me one!

Flatsy’s were flat, bendable dolls made from 1969 to 1973. They had long, bright coloured hair, fabulous accessories and clothes (most of them came with a hat) and were packaged in a themed, cardboard frame.

My friend had her flatsy’s on the wall, complete with frame and accessories – it looked fantastic (a little girls dream) but I don’t think she was allowed to play with them. Her dolls were pristine and perfect while mine had mullet haircuts and artline makeup (no wonder Mum wouldn’t buy me one).

These dolls have become collectors items and it’s easy to see why. The graphics, vivid colours and themed packaging is a testament to 1960s/70s style. The attention to detail is part of the attraction – who could possibly resist a doll in a frame?


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