Santa Claus is a pretty smart guy who must have studied marketing when it comes to his brand. He simply follows the golden rule of ‘consistency’, and because his branding is always consistent he is instantly recognised in the western world.
His colours are always red and white. His style is always traditional, old fashioned and nostalgic. His tagline never changes – ho, ho, ho! Santa’s brand evokes emotion that helps his target audience to connect with him. He appeals to all ages and demographics. Santa has never re-branded, his audience would lose faith in him.
We can learn some valuable lessons from this world recognised brand: ensure that your branding is consistent, that your website colours and logo match your business card, that your signage reflects your brand. Your twitter and facebook page should look like they are connected to your business, your email signature and brochures should all carry the branding of your business proudly and consistently, and really it’s as simple as that. Good on ya Santa!
